A 14 week sponsored project by Avery Dennison. Avery Dennison approached Art Center College of Design with the intent of creating a multidisciplinary project that would project 10 to 20 years into the future by expanding their brand in the spirit of customization. Their primary concerns were their image as strictly an office products company, lack of brand visibility and difficulty with internal employment seeing outside the company status-quo.
Grand Strategy To make active & effective the production & dissemination of the individual voice or thought.
Strategy The one-stop “print shop” that expands Avery Dennison from labels to lifestyles by introducing otherwise private technology to a public retail space. ⊗
©2007-09
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